PRINCIPAL PRODUCT DESIGNER
Studio Sound. Phone Simple.
MY ROLE
Spearheaded all product design as sole designer in cross-functional team. Drove concept development through execution, conducting user research and testing. Built comprehensive design system, established brand identity, and collaborated with developers to craft cohesive experience across all touchpoints.
Spearheaded all product design as sole designer in cross-functional team. Drove concept development through execution, conducting user research and testing. Built comprehensive design system, established brand identity, and collaborated with developers to craft cohesive experience across all touchpoints.
ACHIEVMENTS
• +40% revenue in Capture sites
• Increased AOV
• Increased customer retention
• Increase in organic social content
• Added competitive advantage
• +40% revenue in Capture sites
• Increased AOV
• Increased customer retention
• Increase in organic social content
• Added competitive advantage
THE PROBLEM
In an era where social content can make or break a musical career, recording a professional DJ set remained paradoxically complex.
Artists were forced to choose between poor phone audio that failed to capture their talent, or lugging around expensive equipment and learning video production - neither conducive to the spontaneous, creative nature of DJing.
In an era where social content can make or break a musical career, recording a professional DJ set remained paradoxically complex.
Artists were forced to choose between poor phone audio that failed to capture their talent, or lugging around expensive equipment and learning video production - neither conducive to the spontaneous, creative nature of DJing.
Note: Capture only works inside Pirate Studios.
Note: Capture only works inside Pirate Studios.
"We didn't just simplify the process - we made it disappear.
DJ's could focus on their craft while CAPTURE handled the technical complexity."
"We didn't just simplify the process - we made it disappear.
DJ's could focus on their craft while CAPTURE handled the technical complexity."
THE INNOVATION
What appears simple on the surface - recording video on your phone - conceals a sophisticated system working behind the scenes.
We created an experience so intuitive that DJs didn't need to think about the technology.
The app leverages familiar phone camera interactions while invisibly handling the complex task of syncing professional audio.
The result feels like magic: studio-quality sound perfectly matched to whatever you shoot.
What appears simple on the surface - recording video on your phone - conceals a sophisticated system working behind the scenes.
We created an experience so intuitive that DJs didn't need to think about the technology.
The app leverages familiar phone camera interactions while invisibly handling the complex task of syncing professional audio.
The result feels like magic: studio-quality sound perfectly matched to whatever you shoot.
THE CAPTURE SYSTEM IN A NUTSHELL
"No laptop. No cables. No editing software. Just magic."
A familiar camera interface concealing studio-grade audio capture.
Review your recordings instantly, while CAPTURE handles the technical work.
Everything you need in one view - from access codes to session details, integrated seamlessly with Pirate's booking system.
Pure audio recording when you need it, with the same studio-grade quality and none of the distractions.
BREAKING BARRIERS
Understanding that great moments in music are often collaborative, we designed for the social nature of DJ culture.
Friends can join a session through a simple QR scan, recording from different angles while sharing the same pristine audio feed.
This not only captures the energy of the room but turns every session into a potential multi-camera production, all without any technical knowledge required.
Understanding that great moments in music are often collaborative, we designed for the social nature of DJ culture.
Friends can join a session through a simple QR scan, recording from different angles while sharing the same pristine audio feed.
This not only captures the energy of the room but turns every session into a potential multi-camera production, all without any technical knowledge required.
Tap. Scan. Join.
Simple, seamless multi-cam recordings.
"Love how CAPTURE looks out for you. Warns about storage, handles phone calls, all that stuff that usually kills your recording. Proper peace of mind when you're in the zone."
THOUGHTFUL DESIGN
The true complexity of CAPTURE lies in what users don't see.
The system runs constant background checks on storage space and connectivity, preemptively solving problems before they can impact a recording.
A custom mounting system gives users the perfect shot every time, while hidden recording hardware ensures reliable capture regardless of what's happening on the phone.
The true complexity of CAPTURE lies in what users don't see.
The system runs constant background checks on storage space and connectivity, preemptively solving problems before they can impact a recording.
A custom mounting system gives users the perfect shot every time, while hidden recording hardware ensures reliable capture regardless of what's happening on the phone.
IMPACT
CAPTURE transformed how artists showcase their work, but its impact went beyond just technical innovation.
It strengthened Pirate's position as a partner in artists' success, leading to increased bookings and loyalty.
More importantly, it democratised professional content creation - giving every DJ the power to share their art without technical barriers standing in their way.
CAPTURE transformed how artists showcase their work, but its impact went beyond just technical innovation.
It strengthened Pirate's position as a partner in artists' success, leading to increased bookings and loyalty.
More importantly, it democratised professional content creation - giving every DJ the power to share their art without technical barriers standing in their way.
"Once you understand the way broadly, you can see it in all things."
— Miyamoto Musashi
© Faisal Chaudry 2003 - 2025
"Once you understand the way broadly, you can see it in all things."
— Miyamoto Musashi
© Faisal Chaudry 2003 - 2025
"Once you understand the way broadly, you can see it in all things."
— Miyamoto Musashi
© Faisal Chaudry 2003 - 2025